What is in fact a SEO strategy? A SEO strategy is a big plan of actions that include changes or improvements of the existing SEO settings as well as adding additional options to improve search engine rankings of a site. SEO strategy planning can be started only after a complete SEO Analysis, otherwise the strategy will not be the right and the most effective solution for the online presence of any businesses. This is a very responsible step and must be paid careful attention with accuracy to details. 

Creation of a good SEO strategy usually takes about a month, including the analysis and building the plan of the optimization. But, sometimes the time can vary as different sites may require different scope of work on them. Practical implementation of the strategy is a separate step, which goes after all and has very important role, actually it reflects the whole strategy in practice and finally influences the rankings.

SEO Strategy by Grossindex Digital – is a solution which is aimed to work on a long term basis, improving the authority of your brand and experience of the users and search engines with your site. Every our project reflects our company’s philosophy and mission in the digital marketing world – we aim to present the best of our clients’ business online and connect it with the customers through professional SEO Strategy resulting in efficiency and effectiveness.

Process and Steps: After performing a complete analysis and deep studying of the site and the niche, we proceed to the building of the final strategy, which will bring our client’s business to a new level and status of online presence. We explain to our clients all details of the Global SEO Strategy and each planned step: 

    • results of the SEO Analysis, which cover the main technical, on-page and off-page parameters
    • current status of the client’s site in the SERP and the overall SEO performance affected by present SEO measures
    • required changes on the site which will improve: technical SEO performance, on-page optimization and structure
    • effective strategy for receiving high quality references of different nature to improve brand awareness and authority
  • conversion optimization as part of the global SEO strategy, aimed to turn most of the organic traffic into real clients
  • brand strengthening through raising users’ and search engine preference of your site during relevant searches

An important stage for Grossindex Digital is making sure that everything is clear to our clients and they know why every step of the SEO strategy is included to the plan of optimization. Relations with clients are of great importance for us.

Complete SEO Strategy consists of a plan of actions based on the results of a SEO Analysis and aimed to improve every point in it, including additional work depending on the business niche of the optimized site and peculiarities of the client’s company.

Below are the core SEO steps required for fundamental optimization of all types of sites:

  • Technical SEO Enhancements: elimination of the existing technical problems that cause negative effect on the crawlability of the resource, accessibility and correct exposure of the content to the search engine, page load speed optimization and other crucial factors that influence general indexation and ranking potential of a site.
  • On-page SEO Improvements: include several significant stages that enhance relevance of the resource and quality of the content for the users and the search engines:
  • work with the semantic core: keyword research, clusterization, expanding of the site topic
      1. site structure upgrade: adding new and editing the existing site pages structurally (site hierarchy, URL structure, page blocks, etc…)
      2. content optimization strategy: creation of relevant content through providing of quality information about company products or services using dedicated keywords properly
  • Off-page SEO Strategy: assuring quality references from authority resources as signals for the search engines and users that are looking for the right company to get professional services and products.
  • Social Signals: generation of interesting information relevant to your business and spreading it over social networks, inducing internet users to share the content and pass additional traffic to your site, thus bringing another portion of interested visitors to your website.
  • Content Marketing: creation of top quality relevant content about your company, placed on relevant resources to provide additional awareness about the unique advantage of cooperation with you and engage potential clients visit your site and learn more about your business and help in solving particular problems.

All of the above parameters should meet at least the average rate of optimization in order to win good organic traffic and social signals which are also a very important part of a good SEO Marketing strategy. 

When creating our strategy we consider the target audience of your business with all details: its gender, age, location, trends and even psychological side of their behavior. It is significant to pay attention to these and other facts as finally it will impact the behavior of the visitors on your site, and this is of great importance, because search engine algorithms track bounce rate and time spent on a page or site, additionally Google pays attention to the percentage of returning visitors and part of those who continued their search on the SERP, where they found your site. The plan of optimization that we develop goes parallel with your business goals, which means that your main products and target audience will meet each other with our assistance through putting into action your individual SEO marketing strategy.