Technical part of optimization is true to its name – it involves all technical aspects that are crucial for the perfect bot-experience.
Additionally, it helps for the improvement of the user experience through smooth and easy interaction with the site, accessing information fast and accurately. Internet users prefer to find things fast and feel comfortable on the websites they open, thus providing them with the best experience will make them feel happier and associate your company with quality and remember your site.
Business Impact of Technical Site Optimization
To be true, perfect technical optimization is 50% of your success in SEO and it helps greatly for CRO as well. This is a very important point in moving your business on the web because the content of the site must be reachable and accessible for modern search engines and social network bots.
When a site has different blockers for the search engines and social bots, they have hard experience in crawling the site and finding the content, identifying the structure of the whole site and the pages in order to properly index and show the site for relevant searches. Pouring massive investments in promoting your business online must be backed by good ROI planning for each channel. And when coming to the SEO channel, the first thing you must plan is the technical optimization, since all further actions and expected success will be totally based on it.
For example: you have a big site with JS driven content and plan your first SEO traffic to be driven to certain categories of keywords, you created the best content ever and expect that it must bring you above the competitors. But, in fact googlebot can’t access the content because the JS framework that is used to build the site is not easily understandable for Google indexing environment and all pages are indexed and cached empty. In the result the SEO channel has very low performance and negative ROI. The same principle works for the CRO, i.e. neglecting technical aspects of CRO will influence the ROI.
Importance of Technical SEO Audit
When we speak about professional SEO with sufficient results in online business growth, the first thing you should start with is bringing in order technical search engine performance of the site. As we already said, main site content should be available for crawling, it must be accessible for all bots that you want to find it. The reasons for blocking the content from being found and indexed by the search engines can be caused by different reasons of technical nature: starting with simple bot restriction by “<meta name=”robots” content=”noindex, nofollow”>” meta tag or “User-agent: * Disallow: /” robots.txt file directive up to web architecture of the site and technologies used.
Thus we are making sure that the site is crawlable, there are no blockers or limiters for proper bot-experience and everything is along with the guidelines of Google. For this purpose we will run a deep technical seo audit with multiple tests and checkings. We use the best technical seo tools that are available today, we have built our own one to make the process of optimization faster and more effective and cost-efficient.
Technical SEO Best Practices and Fundamental Requirements
The best way to prepare your site for the search engines is to do it before any line of code is written for your future project, in other words your development team should be explained the basic principles of search engine crawling and indexing processes in order to use the right technologies when building the platform. The perfect way to ensure the best result is to hire experienced technical SEO specialists pass this burden to them. Starting with SEO experts at his stage will help for better planning of the overall platform and content structure, thus to avoid extra expenses and lost time in the future. Grossindex Digital will help your company with professional technical SEO strategy and development resources. We will take care of the structure planning and crawlability improvements as well as site speed optimization.
Of course, building a new platform is not always necessary and technical search engine optimization then will take a bit different form, meaning running audits and tests with further improvement strategies will be done for the existing indexed site, paying attention to further plans for changes and business goals.
After deep technical SEO audit next comes estimation and prioritization of the solutions required.
At this stage the attention will be turned first on the critical blockers that put limitations on the basic settings, configurations and technical site functionalities that directly influence indexation and rankings that drive traffic to the site. These can be if different complexity and require different solutions.
Finally, we will take care to control the whole technical SEO strategy implementation, either fulfilled by your development teams or by Grossindex Digital SEO developers.