The first step in your online growth hacking is bringing massive relevant traffic to your website, the second step is doing all necessary things to convert as much relevant visitors as possible, the greatest score is 100% but in real life we call it “as high as possible”. In order to do the right things to raise conversions it is very important to analyze your visitors. Analyzing visitors of a site means to understand their intent and the way they use a website. This means to define where and what needs to be changed or improved in order to provide visitors with the best information they need and the easiest way to find it on the site.
For web traffic analysis such tools as Google Analytics are used by the most types of businesses and it is very well structured for different types of reports. Google Analytics in combination with other tools, like Google Tag Manager, that are used to collect data make a powerful web analytics tandem which gives an opportunity to track almost all kinds of activity and enables us to study user behavior in deep details. In certain cases, for certain businesses there is a necessity to include additional tools that give more different types of data users activity in the site or before they even come to your site.
When operating with huge volumes of traffic which is structured and tracked in the right way, the next most important and essential thing to do is user analysis and audience segmentation. This is crucial for any big business because different types of clients need different kind of attention and way to treat them. All this is the area where professional data analysts do very important job.