Conversion is what turns all efforts and work into money equivalent. The final stage of any successful user journey that makes both sides happy should be planned and worked on.

The two main things that influence conversions are technical performance and user experience with the site. Both things need detailed analysis and professional care.

Successful conversion optimization is all about great user experience with the site which includes site speed and the overall comfort in finding and using information on it. In simple words in order to have great conversion rate on your site you have to offer your visitors the best of the things that you offer: services or stocks, and arrange it on the site in the most comfortable way, so it is very easy to find it and to place an order.

Since the internet is very dynamic and new technologies grow very fast the process of optimization needs to be held on constant basis. This will give you a great opportunity to study your client audience: to know what they prefer the most about the things that you offer, also to see how people behave on your site and find the steps that make difficulties for them to navigate or to make their choice, may be provide more explicit information, or may be change the structure of some pages or sections. All these and many other details that say important things about your visitors and need to be improved and adjusted to customers and your business needs to satisfy both.

We help our clients using the below techniques to grow conversions:

• Landing page optimization
• A/B testing
• Form optimization
• Content optimization
• Content personalization
• Funnel optimization
• Site speed optimization
• Analysis and improvement of user experience, customer journey
• Audience segmentation/screening
• Data/Statistics & Business analysis

2. How we start and proceed with the Conversion Rate Optimization

• Before all we have to understand your business. This is important for any kind of services that our company does for clients. Everything starts with the meeting where we ask you to give us the best idea of what you want to give your clients and create the picture of the real customer of your business, who you aim to help and what kind of people are looking for your services or stocks. In this way we learn more about your target audience.

• In the next step we will understand the main KPIs that are crucial for your business. Knowing what we need to measure is the first step to quality data analysis tracking and analysis. From this step the big work starts.

• We will then check how data tracking and collection is organized on your web resource(s) and test the performance of all settings (if they exist). At this stage we define the gaps and problematic areas that may cause discrepancies in data about the users that is passed to the analytics systems.

• In the next stage we will create additional configurations that are needed to track and measure the KPIs that we have defined on the early stages. Here we integrate external tools that inject special functionality around the site which help collect different types of data, which is so precious for conversion optimization.

• Then all is about collecting and analyzing data. Depending on the data collected, we create hypothesis and follow different tests and experiments that bring us to the next stage or level of interaction with your audience. Through different tests we and you learn many new things about the visitors of the website, being able to split them better into segments by their interests.