(SEO, search engine optimization definition, optimization for search engines)

Let us first break down the meaning of the Search Engine Optimization definition and try to generally understand the main idea of the concept and then dive into details of techniques and processes that Darglobe Digital implement as part of our services. 

Search Engine Optimization definition: SEO is the use of special methods that require implementation of various technical settings and on-site changes in order to trigger positive reaction of the search engine algorithms on your site, and finally influence improvement of the website ranking in the SERP. Basically, SEO is adjusting of a site to the rules and requirements of the search engine company, assuring that it is seo compliant and follows the main guidelines. There is a big list of ranking factors that are used in algorithmical checking of every webiste to determine its quality and its benefit for users when they search on the Internet. The whole process of optimization may require additional development on the website in case some of the functionalities that are essential for SEO currently are not supported or functioning not properly.

The biggest and the most developed search machine today is Google, and the main organic traffic of the websites is driven from this significant source. There are also Bing and Yahoo, but traffic from them is not so massive as from Google’s, that’s why at this moment Google SEO is the most essential and effective way to grow your business online. 

Google Search Optimization Techniques

(google search optimization techniques,search engine optimization metadata, search engine optimization tips)

There are three main types of Google search optimization techniques: white hat seo, grey hat seo and black hat seo. The names of the techniques tell about their meaning themselves. 

White Hat SEO – is the use of methods only recommended by the search engine company. Violations of these rules can lead to penalties, which mean dropping of the ranking positions or deindexation (complete removing from the search listings). This approach is the best and most effective in the long term prospective, because it doesn’t have any risks to lose search performance of a site. At Darglobe Digital we follow only White Hat SEO techniques to ensure positive long-term effect and provide good results for or clients.

The following are the general white hat Google Search Engine Optimization Techniques: 

• Technical Optimization: improvement of all technical parameters of a website that are necessary to ensure perfect bot experience and crawlability as well as correct treatment of the site content by the indexing environment of Google – it is called Caffeine environment (finally rolled out in 2010). Some of these technical seo requirements are part of Google guidelines for technical optimization, for example: organized site architecture, correct sitemap structure, server response codes, meta tags, etc. And many of such changes can be caused by improper development in the terms of SEO, in other words there can be many issues in the basic technical settings and functionality done at the beginning of website creation that are causing problems with indexation and further ranking. 

At Darglobe Digital we provide deep technical seo analysis for clients’ websites to reveal all blockers that cause issues with the accessibility and indexation of the resource. We use different technical tools and techniques to check the technical performance of the sites with Googlebot and Caffeine environment; we break your site into atoms to understand how every bit of information is accessed and treated by the bot. Among the tools that we use are the best instruments for webmasters and seo experts available globally and additionally our own web tools that we have developed internally for different kinds of testing, such as: crawlers, ping robots and seo testing servers. 

After having full technical information about a website we create a detailed strategy for improvements, in certain cases it may require additional development work. 

• On-Page Optimization: this mainly requires changes with the site content and structure of pages, such as keyword optimization and work on the design to ensure good user experience (UX). This is a very important approach which is aimed to properly organize the semantics of the site and help search machines correctly understand the topic and all information that you offer to visitors, in order to list your pages for relevant user searches, and as high as possible. Additionally, a very significant point of on-page optimization is a good usability of the site, because ranking algorithms consider the behavior of the users and their experience with a site.

SEO Experts of Darglobe Digital carry out a detailed keyword research of the target business field, defining all the search queries that are relevant for the optimized site and have great business value, to further proceed with the implementation on the site. Semantic core of the website is very important, actually it is the basis of the On-Page SEO, that’s why we provide the investigation very deeply, using all necessary tools to measure the rankings of a site in its niche, additionally involving the expertise of the business owners to understand more about their products and services in order to optimize the pages with absolute accuracy and preciseness for the targeting audience, meeting Google guidelines.

• Off-Page Optimization: is building backlinks to a site naturally, by engaging users or other sites to share your site pages on different platforms, like blogs, topical websites, social networks, etc… This approach should not be confused with spamming, which violates Google guidelines, but instead achieving this through high quality of the site which motivates users and other company sites refer to your site as a trusty resource.

Darglobe Digital experts will help you raise the authority of your site and get natural references from other web resources, proving the quality of your company to the Internet users and search engines. A special department of our company is dedicated to this activity, providing professional strategy and great results.

Grey Hat SEO – is implementation of Google guidelines mixed with some prohibited actions, such as unnatural links and similar techniques, that are not recommended by the Search Engines. 

Black Hat SEO – is the use of all possible sorts of search engine manipulation to improve the rankings of a site. This approach works, but for a very short period of time. After it the domain gets a penalty and further deindexation.