(About Grossindex Digital’s work on the SEO Analysis)
Grossindex Digital starts the work on every site from a deep SEO Analysis. A quality SEO Audit is a very important step in the beginning of any optimization and promotion of a site in search, because without good knowledge of all the peculiarities of a site it is impossible to create the right SEO Strategy. Creating a plan of optimization completely depends on the initial SEO Analysis, which merely tells what needs to be done about a site to improve its search engine rankings. Only a professional SEO Analyst can perform a really valuable audit that will reveal all the weaknesses and technical issues of a site.
SEO Analysis: What Are the Types and Main Steps of a SEO Audit?
At Grossindex Digital we take every detail of a site under a deep analysis when fulfilling a complete audit.
It consists of several major steps, which help to understand how well or badly the site is rated by the search engine concerning the main requirements, listed in the general SEO guidelines. Most of the checking we are doing with help of special SEO tools, which provide different statistics and precise measuring for various important SEO parameters.
Types of SEO Analysis:
Keyword Analysis for SEO – this is the beginning of the whole site optimization. Very simply, in order to rank in some topic a site must be fully relevant to this theme, i.e. have information that indicates on the belonging to a certain subject. For the search engines such indicators are the so called “keywords”, these are words and word combinations that users put in the search bar of a browser to further request to the search engine and get a list of relevant sites. In the professional terminology keyword are also called “search queries”. Keyword Analysis or keyword research is required to find all word combinations that people use when looking for something in the given topic. In the result we can see what and how often it is searched. In the next step we discuss the list of the keywords with our clients to understand which queries are surely not relevant to their site(s), or which services or products they do not offer. After we have performed the keyword SEO analysis and defined the most important search queries, comes the time of semantic clusterization of the site – this means grouping all collected search terms by pages, each page should be dedicated to a separate idea. This can be a category of products or services, a product page itself, or any other details that cover some particular information. Our goal is to organize the chosen keywords in the best way in order to get the most of their power in the search. Though it seems a mere trifle from the first look, in reality it does require experience and knowledge.
As part of keyword analysis for SEO we additionally perform a ranking audit to understand how a website ranks for certain keywords, which will give us full information about the organic traffic that it gets on daily, weekly monthly basis. At this step we will also be able to compare search engine performance of our client with the competitors; this also gives a lot of important info.
On-Page SEO Analysis – at this step we are analyzing the quality of the On-page optimization. Here we check a list of very important parameters that influence the rankings and the entire quality of the pages for the search bot and for the visitors as well, concerning the quality of the information and its completeness. Part of this audit is checking of the keywords used on the site – whether relevant search queries are present, how and where they are used, does the page fully cover the topic or idea for which it was created, etc… These and many other things finally make the page quality and its value for the users, which is algorithmically determined by the engine. It is crucially important to improve the page on all possible parameters in order to trigger positive reaction of the bot. The more value has a page for a user – the more points it gets for the high rankings.
During the On-page Analysis it is very important to identify all the details that lack on the site for proper optimization, because this has a huge impact on the chances to rank high and have good retention of the users on the site. Usually On-Page optimization of our clients’ sites is missing many important details.
Among them are:
- presence of relevant keywords
- proper organization of the keywords in the page information
- quality of the page content
- optimization of the Meta Titles and Meta Descriptions with relevant keywords
and many other which are specific for each type of a site…
In our On-page Analysis we are striving not only to reveal which of the basic SEO settings need to be improved on the pages, but also to identify what information exactly and how it should be placed on the site in order to get most of its potential. Again, quality of the information and its organization on the site is a big part of the success. We take it with very high priority.
Off-Page Analysis – is aimed to give detailed information on the backlink profile of a site, i.e. on the quality of the resources that refer to the given site. This is a very important indicator that a site is of high quality if it has many references on the various authority sites of this topic or geographic location. An important condition of such referencing links is the natural way of getting them, no artificial or paid links should be present in the sites backlink profile.
Grossindex Digital team has rich experience in creating strategies for improving of the backlink profile of different sites. One of the most effective and recommended approaches to get quality references from other sites or from social profiles of users is offering great content, where people can find very useful information. This is the right way to deserve good reputation and attraction of your audience. Professional copywriters and editors at Grossindex Digital will learn your audience’s preferences and points of interest to please them with detailed info. Top quality content about your company will be spread on different topical resources of high authority including your site’s blog. In this way including other working techniques our team will help you grow your natural references and thus improve the search engine visibility and awareness about your company.
Competitor Analysis for SEO – is an integral part of a complete SEO Analysis. This goes parallel with all the above explained steps and is very, very important for the following planning of the strategy and taking actual steps in the implementation of the whole plan for optimization. Competitor analysis for SEO can give additional information for the overall marketing strategy, sometimes it even helps to understand the needs of your own clients and see the market from the other side. Analysis of your competitors is based on many important SEO factors, part of which are the same as the ones we use to audit your own site. Here we need to check all the strong points of your competitors’ sites and get an idea of what should be done about our site to surpass those which rank higher than you do. This sound clear and easy, but the whole process requires great attention and understanding of the search engine behavior. Yes, exactly – the behavior of the search engine, because our goal is to understand why “he” prefers to rank higher particular sites.
Competitor SEO Analysis along with full site SEO audit and right SEO Strategy is what your business needs to rich its customers online.